Copywriting is a form of writing that's designed to sell... it's using words to turn prospects into paying customers.
It's the TV ads you see, the magazines you read, or even the discussion you have with your husband when he tries to convince you that his golf trip is actually beneficial for you 😂
Copy is literally EVERYWHERE, and we get it...
Crafting the perfect message to engage your audience can be tricky.
It takes most experienced copywriters YEARS to learn how to write effective sales messages.
But knowing how to put it all together in a way that CONVERTS prospects into paying customers.... well that's another challenge altogether.