Digital Advertising & Lead Generation

"The best product or service doesn't win... the best known products and services win"

- Grant Cardone

This Is How The Pros Seperate Themselves From The Rest Of The Pack

Want To Attract Hungry, Eager-To-Buy Leads Who Are Desperate For Your Products & Services?
 

Want An Endless Supply Of High-Quality Clients Who Are Willing To Pay You Handsomely?
 

Looking For An Easy Way To Track AND Communicate With All Those Leads, All In One Simple Place?

Want To Attract Hungry, Eager-To-Buy Leads Who Are Desperate For Your Products & Services?
 

Want An Endless Supply Of High-Quality Clients Who Are Willing To Pay You Handsomely?
 

Looking For An Easy Way To Track AND Communicate With All Those Leads, All In One Simple Place?

Boy Oh Boy, do we have the solution for you!

It's no coincidence that our lead generation service is the cornerstone of our Silver, Gold and Platinum Packages that our customers apply to be a part of....

And when we say "apply," we actually mean RUN towards!

Why?  

Well actually, it's quite simple.  Our clients want to partner with us because they understand a very important marketing principle...

"The person who can spend the most money to acquire a customer, wins"

- Dan Kennedy

This is a famous quote from one of the world's most successful marketers and entrepreneurs, Dan Kennedy.

And he couldn't be more right!

Many businesses believe it's a badge of honour not to advertise, but that couldn't be further from the truth...

If sales are the lifeblood of a business, then leads are the oxygen...

And You Can never have too many leads!

More leads doesn't just mean you'll be able to make more money and have a bigger impact in the world....

It means you actually get to choose who you want to work with every single day.

And after all, isn't having that freedom one of the reasons we all got into business in the first place?

The more money you can spend to acquire a customer, the more deals you close.....

The more deals you close, the more money you make...

And the more money you make...

the more you can change the world to support the causes you care most about

(All whilst safeguarding your business should market conditions change or word-of-mouth no longer be enough).

It's that simple, my friends.

Here's How It Works...

We run digital ads to your offers, then nurture Your New leads with the help of automated follow up sequences

Ok, maybe we lied a little before...

Digital Advertising isn't actually as simple as we made it sound.

In fact, Digital Advertising and Lead Generation can be extremely complex if you don't know what you're doing (but thankfully, we do 😏).

Everyone wants more leads, but knowing how to optimise your advertising budget by finding the right leads that you can turn into paying customers, is another challenge all together.

Not to mention being able to track your pipeline and communicate with your leads all in one place....

For the ill-prepared, budgets can blow out VERY quickly and lead tracking software often comes with a steep learning curve.

But Fear Not... Because We've got your back!

Our expert media buyers create, run and manage highly optimised advertising campaigns for you, WITHOUT you having to waste tens of thousands of dollars trying to figure out the nuances of successful Digital Advertising all on your own.

We run a Done-For-You Advertising and Lead Generation service across four different platforms:

Facebook, Instagram, Google & YouTube

....driving more qualified, highly-targeted leads and prospects directly to your website and funnels than you know what to do with!

We conduct relevant market research for your niche, an in-depth competitor analysis to make your business stand out from the crowd, and create targeted audiences whilst producing multiple, custom ad creatives that are just right for your unique needs.

So what does all that mean for you?

It means we work harder for you - before we even begin your campaign - than most agencies will work during their entire tenure with you.

Our goal is simple...

To optimise your advertising budget, and help you make more sales

It's what gets us out of bed in the morning, and it's one of the things that we do best.

We're professionals at getting your business in front of the right people, at the right times.

but then we decided to take it one step further too...

With all those new leads for your business, you're going to need a way to track your customer pipeline and communicate with your prospects with ease.

So we built a custom CRM that will allow you to Effortlessly track & communicate with your leads

Once a prospect takes action on your ad (for example, once they've signed up to your free consultation or downloaded you ebook), they will then enter our custom-built CRM which will allow you to build rapport and nurture that lead with automated emails/Messenger sequences.

These sequences have been strategically designed to help you build relationships with your new prospects, instilling trust in your business and encouraging them to take action on your next offers.

You can set up automated reminders in the CRM to communicate with those leads, and you can also manually communicate with them whenever you wish.

And you can now do it all in the one place!

No more frantically rummaging around for that important piece of paper you thought you had buried somewhere on your desk, that you just can't seem to find...

Lead Generation brings all the elements of successful digital advertising under one roof!

making it easy for clients to close more deals And manage relationships, all in the one place

And remember, if you're ever unsure whether or not you should be advertising your offers, here's a very simple lesson that billionaire property mogul Grant Cardone shared with Adrian, which has stuck with us ever since:
"Marketing is senior to sales.  Anyone who is measuring the cost of advertising doesn't understand its importance. Sales can only happen when people know you."
"Assume your promotion was never seen - get it out again.  Promote, promote, promote!"

You legend, Grant.

Digital Advertising & Lead Generation Is GREAT For...

 Generating More Highly-Qualified, HOT Leads
When running ads on Facebook, Instagram, Google or YouTube, we can target highly-engaged prospects for your business by placing the right hooks in front of the right people.  We can target different ads at different people, based on their age, sex, marital status, occupation, likes, social media activity and just about any other demographic category you can think of!

Looking to advertise your new hair curler to women in their 20's who work in Corporate America, like Sex And The City, are dog-lovers and Tony Robbins fans?  We completely made that up, but we can target that demographic if that's what you need!  That's the power of digital advertising!
 Driving More Sales Than You Know What To Do With
More leads = more sales.

More sales = more cash.

And more cash = more freedom.

Our favourite type of equation.
 Creating Hyper-Focussed Retargeting Campaigns
Have you ever been talking about something...say, an event, a new computer or doing your taxes...and next thing you know, you're seeing that thing everywhere on your social media?

That's not Siri listening in to your conversations (well, as far as we know anyway), but that is effective advertising at play!

Retargeting campaigns allow us to continue to place the most relevant ads in front of the people who have shown an interest in your products and services, based on their activity on social media.  That means we increase conversions (sales) and decrease budget wastage.  Win win.
 Building Long-Term Relationships With Your Prospects
The best salespeople know that closing deals is more than just a numbers game.  The best salespeople know that sales, is all about relationships.  When you communicate to your target audience and provide value to people AT SCALE, that's when you begin to build deep relationships that will take your company to the next level.
 Increased Brand Awareness
People can't buy from you if they don't know you.  With the right digital advertising strategies, we can place the perfect ad in front of the perfect buyer, time and time again.
 Growing Your Presence On Social Media
Ever seen an ad on your Facebook or Instagram feed, and the first thing you do is click on the profile to see who this person/company is, before you even click the ad?  If so, then you are just like us and like most people who see ads on social media.

Usually when a prospect sees a new ad, their first point of call is to suss out the advertiser by clicking on their profile before they even consider viewing the ad.  If they click on a well-established, credible page that provides value to their community, they're more likely to view you as more trustworthy.

And then more trustworthy you appear, the more likely they are to listen to what you're offering...

Even if they don't take action on your offer the first time, the right ad can bring a new prospect into your world which might just be the start of a fruitful business relationship for many years to come.
 Maintaining A Competitive Advantage
The businesses that are always front of mind for consumers when they're ready to buy, are the businesses that perform to the highest level.  Each prospect you encounter on your journey will be at a different stage in their lives - some will be ready to buy right away, while others may not be ready to buy for years to come.

But by staying top of mind, when that prospect is ready to buy, you'll have a much higher chance of closing them on your offer as opposed to them going to a competitor.  Digital Advertising helps you stay front of mind.
 Pre-Qualifying Leads And Saving Time
Great advertising not only promotes your products and services, but it also helps to eliminate a large number of people who are not suited to your business.  Digital Advertising can help you to educate your audience about who you are and who you can help, filtering out the wrong people before you even need to speak a single word to them.  The ultimate time-saver! 
 Saving SIGNIFICANT Money
Compared to traditional advertising methods which can cost tens of thousands of dollars per ad, Digital Advertising is cheap as chips.  But it won't stay like this forever, so we recommend you get involved before big corporates catch on to the huge benefits of Digital Advertising, and throw millions of dollars into their own campaigns.

That will only see prices skyrocket, and ads will become unattainable to many small businesses.

Want To Order Digital Advertising & Lead Generation?

Skip The Queue is coming soon, but you can still get more leads with us right now!

If you would like to order Digital Ads & more leads, simply email us at
consult@adrianpetrie.com to place your order!

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Got questions about Digital Advertising? We have answers!

Below are answers to our most Frequently Asked Questions

Why should I run ads? I've never had to advertise before, and we've done just fine without them.
The world is forever changing, and business continues to change with it.  We speak to many businesses who have never needed to market their brand in the past, but it almost always catches up to these companies at some point.

Every single day new competitors are being born into this digital age, and most owners are savvy enough to know that they can ethically steal their competition's customers for pennies on the dollar with digital advertising.

The best currency in today's online world is attention, and those businesses who aren't capturing as much of it as possible, expose themselves to huge risk.
What goes into a successful advertising campaign?
Before we even look at your target audience or the hooks (headlines, images, text and angles) we can use to run profitable ads for your business, the first thing we look at is your offer.  You can have the best ads in the world, but if no one wants to buy what you're selling, then your offer won't convert.

A successful advertising campaign first looks at what you're offering, how your offer is unique or different to the rest of the market, and to whom you're offering it to.  Then we look at the hooks that will make it stand out from the crowd!
How long should I implement lead generation and advertising into my marketing strategy?
As long as you want to continue making money, we recommend you continuing running advertising campaigns.  Advertising should not be looked at as a cost, but rather as a tool to help you increase your profit.  To us, advertising is a non-negotiable part of doing great business.  Remember, the person who can spend the most money to acquire a customer wins! 
Do you close the leads you generate for me?
Our job is to generate our clients high-quality leads, but at the end of the day each business needs to be skilled enough to close those prospects themselves.

Sales won't happen if you don't take the time to pick up the phone, email, and/or contact those leads to close the deal (in addition to the automated sequences the we build for you).  Automation is a crucial part of the process, but the best sales campaigns still use a personal touch.
What if I need help closing leads? My sales processes/skills aren't very good.
Don't panic, because you're in luck!  Not only has Adrian has worked in sales his entire life, but he's also invested tens of thousands of dollars into his own sales development to be trained by some of the best marketers in the world (Russell Brunson, Grant Cardone, Jason Capital, Billy Gene...the list is almost endless).

If you need help improving your own sales processes, then we can work that into your package as well - just let us know and we'll help you to close more sales!
What is the ROI of Digital Advertising and Lead Generation?
Your Return On Investment will largely come down to how effectively you can close the leads that we bring you (how much of your products or services you can sell).  Therefore, ROI will be different for each business.

However, let's run some example numbers to give you a guide of what your ROI might look like with some very realistic, mock figures...

When generating leads for a client, we want to think about the lifetime value of a customer to their business.

For example, let’s say for every new client a law firm acquires, on average they spend $3,000 with the firm.

If that law firm spends $2,500 on Digital Advertising Campaigns per month, then they would only need to close one deal to be in a positive ROI.

But we want to help companies make more than just $500...

So let's say the campaign generates 50 leads per month.  That gives the law firm 50 chances to close 50 (potential) new deals...

But let's say the law firm struggles with sales, and only closes 10% of those leads as new clients...

That's only 5/50 successful leads closed, but with those 5 new clients, the law firm would be able to generate an additional $15,000 in revenue from only a $2,500 marketing spend.

That's a 500% ROI for those playing along at home, which is HUGE.

But imagine if the firm closed 50% of their 50 leads....

25/50 @ $3,000 per customer is a whopping $75,000 in revenue!

That's a 2,900% ROI from ONLY a $2,500 budget! 🤯

See now why we think advertising is a no-brainer?  The bigger your budget, the more money we can pump into ads, and the more leads we can generate your business...giving you more opportunities to close more deals!  The growth can go as far as you want to take it!!
Can I review the ads before they go live?
Of course!  We allow up to one revision so you can ensure you're happy with the ads before they go into the market.  Remember though, it's not just the ads themselves that will generate leads - it's the offer that you're promoting which is most important, as well as what happens at the back end to place the ad in front of the right people.
What's included in the advertising?
We offer three different advertising packages to best suit your budget and needs.  Included in our packages, we'll deploy our Facebook, Instagram, Google and YouTube experts to undertake in-depth competitor research and compile a customised marketing strategy for your business, produce the content (ad creative and copy) for the ads, and we'll set up and manage the advertising campaign across the various platforms.

We'll also create multiple audience variations AND multiple ad variations...so that we can cast the net wide, while optimising your budget with the best-performing variations only.

We also manage pixel installation and integration, as well as set up automated email/Messenger campaigns on your behalf - all build in with regular reporting, budget management and support.

We've literally left no stone unturned.

Oh, and we almost forgot.  You'll also get a highly optimised, custom-built sales funnel and online booking page thrown in as well.  There's really no reason why you won't be able to close more deals!
Do you guarantee a ROI or offer money back if I'm not happy with the results?
No we do not.  Due to the nature of advertising, we cannot guarantee any particular results.  As with anything in business, there are no guarantees that what has worked in the past, will continue to work in the future.

We work extremely hard to stay ahead of the curve and respond to changes in the market, and as such we have run countless successful advertising campaigns across dozens of niches.  The overwhelming majority of our clients see a positive Return On Investment, but we will never promise something when there are factors beyond our control.

If somebody does offer you a guarantee, we'd suggest you be very wary of those companies.
Why don't you offer any guarantees?
There are a number of factors that contribute to the success of a business - for example, the skills of the staff, internal training and development, the quality of your management team, the organisation's sales processes, fulfilment capabilities, or the quality of the offers.

Whilst we can help in most of these areas through our Management Consulting services, we ultimately can't control how well you're able to take on board what we teach, or close the leads we present you.  We also can't control whether those leads will be willing to buy.  We're dealing with people here, so we cannot control how somebody behaves.

Each business will need to have the ability to close the leads that we provide them, with their own sales process, in order to see incredible results. 
Do social media platforms change their algorithms?
Unfortunately for all businesses (including ours), the platforms change their algorithms all the time.  They do this to ensure only the most engaging content is being displayed to their users.

The reason for this is that the more a user is engaged, the longer they'll stay on the platform.  And the longer a person stays on a platform, the more ads they'll see...

The more relevant ads to them they see, the more purchases they're likely to make...

Aaaand the more purchases they make, the greater the ROI advertisers get (so they'll continue to spend more money on ads on that particular platform, as opposed to a competitors' platform).

And there you have it...that's how Facebook and Instagram make their money!

We work with some of the best media buyers on the planet to ensure we stay on top of all algorithm changes, so we can optimise each campaign for our clients. 
How often do social media platforms update their algorithms? Google update its algorithms?
Unfortunately the platforms don't make this information public, but one thing you can count on, is that it happens frequently.  That means you need an ads team who's been around for a long time and knows what they're doing.
When will I be billed?
Digital advertising is billed monthly on a recurring basis, until you cancel the service.  You'll be billed on the same day each month from when we began the campaign.  If, for example, you commenced a campaign with us on the 16th, you will automatically be billed on the 16th of every month thereafter until you cancel your service. 
What is a CRM?
A CRM is a Customer Relationship Management tool that allows you to engage with your customers and track conversations.  It's kind of like a database for communications, and helps you to track your sales pipelines.
I'm in!  What do you need from me to get started?
Smart decision, we're excited for you!  We'll need access to your business Facebook page/Social Media logins in order to run and manage the campaigns, and then we'll need to gather some information from you about your business, ideal customers and offer.

Don't worry, after you speak with us we'll send you a secure onboarding form for you to complete.
How do I place an order?
Simply email us at consult@adrianpetrie.com or reach out to Adrian on social media!
Copyright © 2021 Adrian Petrie Consulting Pty Ltd, All Rights Reserved
Copyright © 2021 Adrian Petrie Consulting Pty Ltd, All Rights Reserved
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