Unfortunately, some agencies who offer SEO services do so with a very short-term focus in mind, which can be harmful to your rankings and your business.
In order to appear to be generating results faster for their clients, some companies deploy what are known as "Black Hat" SEO strategies. These are practices that go against a search engine's Terms of Service, such as duplicating content, placing invisible text on sites, linking sites with non-relevant content, keyword stuffing, sneaky redirect links and cloaking. In essence, it makes your website look like spam.
If caught, Black Hat SEO practices can get your website banned, and may cause serious reputational damage to your brand. In our opinion, losing the trust of your customers is just not worth the risk.
On the other hand, "White Hat" SEO techniques (which we deploy), are legitimate & safe SEO practices which improve your search engine ranking, and are not harmful to your business.
White Hat SEO conforms to search engine guidelines, allowing you to maintain the integrity of your website and business whilst you grow at the same time!
Our recommendation is that if somebody offers to deliver you fast SEO results, be cautious and do your homework. Faster is not always better when it comes to SEO.